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Leslie Amerson

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  • Missing Doll in a Role of TeamThe Missing Link — How Marketing & Business Development Drive GrowthTGP Blog
    June 2, 2025 June 2, 2025The Missing Link — How Marketing & Business Development Drive Growth
    By Katie Chrisman For many accounting firms, the missing link between stability and scalable growth isn’t more technical...
    Avatar photoBy Leslie Amerson 6 Likes
  • Marketing business concept on the virtual screen.The Importance of a Marketing AuditUncategorized
    May 27, 2025 May 27, 2025The Importance of a Marketing Audit
    By Amanda Garner Marketing strategies are not meant to be "set and forget." In a dynamic business environment,...
    Avatar photoBy Leslie Amerson 8 Likes
  • Two professional analyzing financial data graphs, charts on laptop display at a modern workspace. Financial analysis or business evaluation conceptLatest Insights: What Can Your Firm Learn from Industry Trends TGP Blog
    May 20, 2025 May 20, 2025Latest Insights: What Can Your Firm Learn from Industry Trends 
    By Chelsea Summers  What the IPA Insights Report Tells Us About the Future of Accounting Change has always been...
    Avatar photoBy Leslie Amerson 6 Likes
  • KPI, Key Performance Indicator, Net Promoter, Score From Detractor to Promoter.Net Promoter Score (NPS): Why It Matters for Your Accounting Firm’s GrowthTGP Blog
    May 12, 2025 May 12, 2025Net Promoter Score (NPS): Why It Matters for Your Accounting Firm’s Growth
    By Sebastian Sronce In today’s competitive accounting landscape, client satisfaction isn’t just a “nice-to-have” — it’s fuel for...
    Avatar photoBy Leslie Amerson 4 Likes
  • Stack of hands. Unity and teamwork concept.How to Keep Your Best Employees After Busy SeasonMarketing
    April 21, 2025 April 21, 2025How to Keep Your Best Employees After Busy Season
    By Leslie Amerson Ah, busy season. The long hours, tight deadlines, extra caffeine, and moments of triumph (and...
    Avatar photoBy Leslie Amerson 11 Likes
  • Business team and dialog boxesThe Power of Communication: Why CPAs Need More Than Just Technical ExpertiseMarketing
    March 31, 2025 March 31, 2025The Power of Communication: Why CPAs Need More Than Just Technical Expertise
    In the accounting profession, technical expertise is undeniably important. Tax laws, financial statements, audits, and complex regulations are...
    Avatar photoBy Leslie Amerson 11 Likes
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  • Putting letters in an outdoor metal mailbox USPS Processing Changes May Affect Tax Filing Deadlines
    USPS Processing Changes May Affect Tax Filing Deadlines
    Accounting firms should be aware of recent...
  • Net promoter score (NPS) dashboard concept for customer satisfaction and business analytics. Hand using a stylus with a hologram gauge for survey evaluation and KPI data. 5 NPS Follow-Up Questions That Unlock Real Insights
    5 NPS Follow-Up Questions That Unlock Real Insights
    How to move beyond a score—and uncover...
  • Magnet Pulling Leads Letter Blocks On Wooden Table Lead Magnets That Actually Work for Accounting Firms 
    Lead Magnets That Actually Work for Accounting Firms 
    Let’s face it, most accounting firms struggle to capture attention...
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